Brand new Face for the Boys on MTV- Freedom 2011


I find it easier to loose yourself in a film or image than with something solidly right in front of you. Perhaps this is the reason sartorial films are getting such a positive response and space for creativity.

Gareth Pugh SS2011 still from film presentation

Not that it is truly related to fashion film but when I was perhaps ten years of age I watched a Gianni Versace fashion show on TV. The glamour, music, big hair and colour struck a cord. Before long I was lip syncing to George Michael’s Freedom mimicking Naomi with some Doc Martens and a pair of leather head phones with a long curly lead.

The collide of music and fashion in the early 1990s certainly was not original as the two have entwined before that and since. For me it was a moment, my fashion moment and the reason I found myself loitering in the newsagents to look at pictures of the supers in Vogue and the edges in Face magazine.

Fast forward twenty years and Gareth Pugh showcases a fashion film in place of a traditional catwalk show to introduce his Spring Summer 2011 collection. Monochrome, super-futuristic, masculine, spiky shoulders with sorcery defined by the glorious Kirsten McMenamy.

It is a million miles away from the George Michael video but this definitely feels like another moment.


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