London’s third Fashion in Film Festival opens


Consider us an unofficial fringe event. Well, we’re not really, but the ambitions of Fashion Popcorn are a neat side dish to the smorgasbord of the biennial Fashion in Film Festival, taking place at BFI Southbank, Tate Modern, Barbican, Horse Hospital and various locations across London, from December 1-12.

 Themed Bird of Paradise, this year’s FiFF explores costume as cinematic spectacle in American and European cinema, from its very inception to the 1970s, but with a particular emphasis on the fascinating early days of cinema, as well as Hollywood’s golden age in the 1930s-40s. This is complemented by specially-commissioned films and events, and flavoursome party nights, for those looking for something a little stronger.

The programme, which includes rare and never-seen-before film footage, includes some fantastic events, including six Kinoscope Parlours in 12 locations by Mark Garside, inspired by Thomas Edison, and installations at Somerset House by the award-winning Jason Bruges Studio.

FiFF was conceived and largely curated by Marketa Uhlirova, a research fellow in fashion culture and theory at Central St Martins. Her paper at the Fashion Media: Yesterday, Today and Tomorrow conference at LCF back in October served to whet the appetite for the film. In it, she showcased some -literally – brilliant insights into how early film-makers used costume to great drama, highlighting an apparent indulgence in this new-found ability to present a life-like, but also fantastical image of fashion and textiles on the celluloid screen.

While these films seem almost staccato in some respects, we should remember to set them into the context of their time – and recognise them as ground-breaking, experimental and wondrous to the audiences at the time. There is still much to be learned from them today, and we should always consider the past rules – and rule-breakers – to inform the present and future of fashion film and communication. This makes Fashion in Film Festival a must-see event for any fashion or film aficionado, and anyone thinking about the what next.

Setting this into the context of the digital landscape, our third Fashion Popcorn salon takes place this evening (Dec 1) at The Crown, Grove Road, E3. Blizzards will not stop us! Including talks from Carri Munden, Stephen Whelan and Jocie Howe, join us for an evening of conversation around fashion, film and technology from 6.30pm. RSVP to


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One Comment

  1. […] This post was mentioned on Twitter by constance fleuriot, Emily Fleuriot. Emily Fleuriot said: Blogged: 'Birds of Paradise' Fashion in Film Festival (@FiFF2010) – – looks wondrous! […]