Real and gorgeous woman lady star for Yours Clothing SS11 photoshoot

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(c) Yours Clothing SS11

Drumroll please…Unveiling the Yours Clothing spring/summer 2011 collection – shoot directed by moi. I don’t often have the opportunity to work so closely on the visuals, and so it was a great experience, and we were very pleased with the results.

To a jumping soundtrack, the fantastic team shot look after fab look. Snaps to photographer Johnny Storey (who provided baked potatoes, courtesy of his farmer pa, as part of the luscious lunch spread), stylist Thea Lewis, and hair and make-up artist Lyndsey Lilly Keys (who I’d worked with before.) Our vivacious, super professional model, Cressida was a healthy size 14 and wonderfully comfortable in her own skin – she positively glowed.

Yours Clothing is positioning itself as a high street fashion brand aimed at women wearing sizes 14-26, rather than a plus-size clothing company, and has big plans for 2011, unveiled tonight at Maze to selected press and stylists.

On the eve of Caryn Franklin and Erin O’Connor’s hot ‘All Walks‘ debate at the NPG, exploring diversity and glamour in fashion imagery, it is refreshing that Yours Clothing is thinking about 14+ fashion not simply as plus size clothes, but as a fashion brand, first and foremost.

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