The 15th July deadline is fast approaching to submit your fashion film to Diane Pernet’s A Shaded View of Fashion Film 2011.

The festival “shakes up the old rules of fashion by putting the focus on the moving image, in an industry long dominated by the “still” photographic medium. The common thread that binds this diverse program is the use of fashion, beauty and/or style as the principal subject, theme or cinematic aesthetic. The festival is a study in the drama, power and personification that fashion evokes and commands on screen.”

ASVOFF 4 will be held at the Centre Pompidou in Paris from October 7 – 9, 2011. The three-day festival will screen a kaleidoscope of short films (30 seconds to five minutes long), exploring the themes of fashion, style and beauty through the medium of the moving image.

Submit your work here.

If you didn’t manage to catch their programme last year, you can treat your way through their archive and last year’s programme (warning – there are a lot of images to load so your browser may go a little doolally whilst they load…), which is a feast for inspiration.

Image from Martins Graud's LUST LUST. Awarded Best Film at ASVFF 2010.

And for a more in depth understanding of the festival, listen to the legendary Diane Pernet, founder and creator of A Shaded View on Fashion talking about her vision for the film festival.

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