Fashion Popcorn at Sheffield DocFest 2011


Hello! Well we’ve had a little bit of an impromptu summer break from Fashion Popcorn… but we’re back! And casting our minds back to the last few months, we realised we should tell you about Fashion Popcorn at Sheffield Doc/Fest back in ahem, June…

The aim of the session was to explore (with documentary filmmakers and enthusiasts) how documentary is being used in fashion, what roles brands play in the creative process, the nuances of art vs. commerce, and how the digital age is affecting content production and creative possibilities. To get the conversation started, Fashion Popcorn presented a short showcase of fashion films, then formed an intimate roundtable with participants to share their experiences and opinions about engaging with fashion brands.

Constance acted as scribe and jotted down notes on the discussion using posterous:

And if you want to check out the fashion films that we showed, here’s the screening list:

dir. Timothy Foster

God Save My Shoes
dir. Julie Benasra (Caid Productions)
God Save My Shoes is a one-hour film taking a sassy look at women’s relationships with their shoes. Working with key brand partners it has provided a unique distribution funding model.”

Just for Kicks
dir. Thibaut de Longville and Lisa Leone (Caid Productions)

Just for Kicks is the first documentary film about the sneaker phenomena, collaborating with Nike, Adidas, Reebok and Puma while maintaining full editorial independence.

Being a Model: Alex Evans
dir. James Callum

This film gives a portrait of Britain’s Next Top Model winner Alex, giving a personal insight into the life of a model, the changes in her lifestyle and her experience of working in the industry.

dir. John Gutierrez, camera Ivan Abel

Documenting the transformation of fabric into piece of clothing, this film was created to celebrate the launch of New York-based design team, MAYNARD.

Twenty8Twelve, London Fashion Week September 2010
dir. Kostas Georgakakis

This film documents Twenty8Twelve’s autumn/winter 2010 presentation during London Fashion Week in February 2010. Shot on Super 8.

dir. Kostas Georgakakis
The opening of Bershka store in London on 18th March 2010, with DJs (Smokin Jo), performances, audiovisual projections and acrobats.

Beyond Biba
dir. Louis Price, prod. James Collie (November Films)

Barbara Hulanicki will always be remembered for BIBA, the shop that changed the face of UK fashion in the 1960s and 70s. BIBA would leave an indelible mark on the minds and wardrobes of the customers who ventured through its doors.

Tatty Devine pops up in Selfridges
dir. Rosie Wolfenden and Harriet Vine
Celebrating the arrival of cult jewellery brand Tatty Devine in Selfridges, their designers celebrated by popping into the department store with their video camera. Rosie Wolfenden and Harriet Vine are the designers behind Tatty Devine.

Dirty White Gold
dir. Leah Borromeo

This is a film about Indian cotton farmer suicides, pesticides and fashion – about how western consumers are complicit in the debt and deaths of cotton farmers and how we can take active steps to save lives and improve livelihoods. This film will show the real cost of cheap cotton.

How to recycle your video tapes
dir. Paul O’Connor

Getting inventive with old video tape. Filmed at Swansea recycled fashion show we meet an artist who made a ballgown from VHS tape.

Behind The Curtain
dir. Brigitte Stepputtis and Piers Sanderson

A short excerpt from a one hour observational piece shot at Vivienne Westwood’s Gold label show, Paris Fashion Week, Oct 2010, as part of an ongoing documentation of Westwood’s collections. Brigitte Stepputtis is an artist and head of couture for Vivienne Westwood. Piers Sanderson is an award-winning documentary director. This film is a product of an ongoing year-long collaboration.


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