From zombie thrillers to GPS poodles at London Fashion Week


Bristol-based games company Slingshot (probably best known for Igfest and their zombie-thriller-mobile-participation game 2.8 Hours Later) and media agency MEC have been commissioned by Bourjois to deliver a game for London Fashion Week: “Spot the Belle.”

Each day the lovely Bourjois Belle will be wandering Shoreditch with her GPS tagged ‘poodle’.

You can play two ways, either Spot the Belle, an online game where you have to guess where she is going to appear on a map at noon. Or, Meet the Belle; head out into the streets of Shoreditch and find her with the aid of the trusty mobile map. Spot the Belle winners get goodie bags and the first five people to meet Belle each day win a year’s supply of cosmetics, but only if they greet Belle with the phrase “Bonjour Mademoiselle, are you lost?”

Check out the game on Facebook or text ‘Belle’ to 60300, between 12pm & 2pm each day to the get the latest on her whereabouts.

Then come and tell us what you thought of it!


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