Direct from his iPad: Giles Deacon’s collection for Matches launches


Download the Giles For Matches screensaver yet? Don’t fret; it was the appetiser for Giles Deacon’s unmissable capsule collection, which launches today at And it all started life on an iPad…

Model in Giles For Matches with Giles Deacon Image copyright

Model in Giles For Matches with Giles Deacon ©

It was given the stamp of official approval in artsy circles by David Hockney’s iPad-based artworks, exhibited at the Royal Academy of Arts earlier this year, which are a kind of 21st century take on Matisse’s collages. And now one of the world’s hottest designers, London-based Giles Deacon, has used the iPad to create a print-fabulous, 16-piece, ready-to-wear and gift collection for, launched online today. From frocks and silk statement trousers to kooky, marabou-haired dollies and chic crockery and pencils, there is something for everyone, ‘I like the idea of the collection to be really inclusive,’ says Deacon in the current Matches magazine, ‘There’s an exclusive treat for everyone.’

Here, perhaps, I should declare a vested interest. I work at, and moreover on its social media content. At risk of sounding indoctrinated, this is a collaboration which feels so right for now: the back-to-front, mix-it-up way that the print creative were created as digital illustrations (sketched at Claridges no less), that these were the leaping off point for the collection, that the print was offered as a luxe download and – for us most pertinently – what it indicates for the future of creative process. Deacon has bypassed Twitter and recognised that technology and gadgets can be the tools for creativity.

‘I love a challenge and designing in different media is such fun,’ Deacon says. His painterly, characterful sketches have been deftly translated into ultra-desirable garments, kooky cloth dolls and keep-forever plates, pencils and bags. The outcome is a series of stylish goodies which would appeal to any fashion-fan.


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