G-Shock news! Why we think Casio’s Baby-G (and, well, all watches really) will always have a place on our wrists


It all started with Baby-D playing on Spotify last week. Talk of Baby-D led to Baby-G and it got us thinking: Why, when we have all the gadgets we’ll ever need to schedule our lives to the millisecond, do we still love to sport a wristwatch to make a statement and tell the time, to boot?

Casio G Shock Baby-G, from a selection at Watches of Switzerland

Casio G Shock Baby-G, from a selection at www.Watches-of-Switzerland.co.uk

We at Fashion Popcorn love a retro watch, even if we’re not entirely sure what all the button and dials do. Take G-Shock’s Baby G range, rediscovered while perusing www.Watches-of-Switzerland.co.uk, which we first fell in love with as students in the late ‘90s. Their flashing, luminescent faces in cutesy neons and robust appearance hooked our magpie eye. And Casio’s baby is still going strong: Not only do its rubber-strapped, sporty styles still come in cool colours and slick finishes, but Baby G’s shock resistant abilities make it ideal for physical exercises, active lifestyles and various outdoor activities, which lets face it, the highly-smashable iPhone can’t currently compete with (unless dressed in a rugged cover, which we’re not so keen on).

Springing to life in the 16th century, we’re told, the earliest watches were entirely inaccurate and worn by the élite to show wealth. Originally shaped like an egg, they were soon evolved to resemble books, flowers, stars, insects and other objects. And so, as jewellery and novelties for the nobility, they were fashion statements from the offset.

Watches are an essential for discreet timechecks whether during intimate conversations or if hosting an event –  which we will be doing on January 8th, had we mentioned plug –  and it is never a good thing to interrupt a your flow to check your Smartphone. In an age run by technology and scientific advancements, we still – nine times out of ten – buy the watch that looks best.

Disclaimer: This is a sponsored post; additional reporting by Tahar Rajab, a young British writer.


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