Introducing Domino’s Lynden Campbell and the sound of fashion films

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Recently, Fashion Popcorn met the explosively energetic Lynden Campbell, the Head of Syncronisation at Domino Recording and Domino Publishing companies and a supportive-fingers-in-exciting-creative-pies kinda gal. We love her passion for all things music & moving image and how she sees potential creative collaborations in everything, and this most definitely does not stop when it comes to fashion films.

We’ve invited Lynden to regularly share her thoughts here on Fashion Popcorn, to celebrate fashion films that she thinks are using music and sound in a dynamic and creative way, as well as share a few little tips here and there about the process of putting music to film.

So to start the proceedings, here is Lynden introducing her new found hunger for fashion films and picking out her first example of why filmmakers should see music and sound as their best buddies.

ROSE IN LONDON

Introducing Lynden Campbell…

“It’s often a struggle to help people license music attached to a record label and publisher because you have to maintain a business value. Legal and creative decision-making can be complex and expensive. A poor decision can affect the delicate ecosystem of the business and the artist can become overwhelmed by concerns as to how a film might affect perception of themselves.

After devastating a student by denying her request for a song, I wanted to explain myself and so I took her to see one of our bands (Austra) and explained the process. She further introduced me to her course leader at London College of Fashion (Nilgin Yusuf who runs the MA in Fashion Media Production) and so began an ongoing exchange of advice and information for students regarding the minefield that is music licensing. For me this is a significant moment in our acknowledgement of the importance of fashion film as the course reflects entirely the increased need for skills in creating fashion media online, traditional press and via audio-visual means. And so something good came of devastating the student – I hope.

So, I’m pleased to introduce the aforementioned student to Fashion Popcorn as Saskia Reis, the founder of THE LOVESTREET – ‘the streetstyle blog in motion’. In documentary style, Saskia discovers people on her travels and bravely captures a snapshot of her subject’s self-imposed dictates of personal appearance.

My favourite film is called Rose in London. Sonically, the best thing about this film is Rose. Rose says ‘Not one day goes by in my life without a verbal response’. She explains her style in a gentle, perceptive and articulate manner which is the biggest clash with her appearance – how calmly accepting she is of her extraordinary appearance. Saskia uses creative commons music in a manner that I think marries well with key points in Rose’s narrative as well as allowing Rose to tell her story without interruption. It flows successfully thanks to Saskia’s intuitive edit.

You may begin watching the film a little jarred by what you observe. As the music becomes discordant – embracing chaos, Rose explains, ‘I make it very apparent that in every way I don’t match’. By the end of the film Rose emerges a modern day oracle – ‘In my heart what I’m doing is a kind of a service, to help people expand out of that little narrow world into that world of more possibilities’.”

Music found on Vimeo Music Store:

Read more from Lynden on her daily blog for Domino.

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