January 12th, 2016
ROIDS and Rita Ora at DKNY Artworks launch party
Who else has spied a DKNY Artworks installation in their hometown? Minding my own business walking along the River Thames, I came across a high impact graffitti’ed moniker created by ROIDS, a London-based street artist. His work is a beautiful juxtaposition of typography and geometric shapes in often washed-out neons, which have the effect of having been flooded with brilliant sunshine. A new artist on my radar. So far, so good.
Investigating further, I discover more: DKNY Artworks is a global fashion event, with artists in 10 cities invited to reinterpret the New York City skyline within the DKNY logo, inspired by an original DKNY mural on Houston Street which stood from 1992 to 2008.
From DKNY‘s city chic watches to downtown cool collections – as modelled by BrIT model Cara Delevingne, who opened the show at New York Fashion Week – DKNY is a go-to brand for on-point urbanistas, and was one of the earliest adopters of social tactics to underscore its brand story – DKNY PR girl being a runaway success, with over 458K followers on Twitter alone. DKNY is the quintessential New Yorker fashion brand and its DKNY Artworks mission – to bring the New York skyline to cities worldwide is a natural fit which guarantees organic conversaions.
Fast forward five days and I find myself in a disused Lambeth fire station at a killer 90s-feel warehouse party hosted by model-of-the-moment Cara to celebrate the London launch of what I now know to be the #DKNYARTWORKS initiative. The vaulted, concrete space was reimagined as a New York cityscape: all neon tubes, metal cages, concrete and pouring water, dotted with London’s most fun party people, Jourdan Dunn, Eliza Doolittle, Lady Mary Charteris and Henry Holland to name a few. And all captured for posterity byt New York’s hippest event photo booths, Bosco Booths.
Nailing SS13’s sport-luxe trend in a custom-made DKNY jumpsuit, mussed-up French plait and blingtastic ear cuff, model-of-the-moment Cara Delevingne introduced up-and-coming Aussie rapper Iggy Azalea – who wore a sporty ensemble by DKNY for Opening Ceremony and is a poster girl for the washboard stomach. At this point, I lamented that I didn’t spend more of my 20s throwing caution to the wind and exposed my midriff more – I’m still working on just how I’m going to sport the look. The highlight of the night was when Cara introduced ‘wifey’ Rita Ora – the headline act – to the stage. Rita dazzled in a customised, cut-off American football tee and metallic jeans by DKNY, plus a slash of her trademark red lippie and was joined on stage by an enthusiastic Cara, pals and randoms from the crowd to ameliorate the performance.