Submissions are in, videos have been selected and posted up. Now its time for you to vote for your favourites.

This year they have a new fashion category where the requirements for selected videos were:

1. Maximum length: 10 minutes
2. Submissions must communicate a particular trend or moment in fashion, beauty, or style, commissioned by a fashion or beauty brand or magazine.
3. Submissions may not be advertisements that have been broadcast on TV.
4. You must have the permission of the applicable designer and/or fashion show to enter the video in a contest.

The full selection includes some brilliant, beautiful, fun, suspenseful videos, and display a more sophisticated approach to fashion promos than maybe we would have seen a year or two ago. Of course, it may be Vimeo’s programming, but there is a stronger steer in these fashion films towards narrative based action and more classic, arts based film directors (rather than photographers with a film camera) such as Amanda Boyle, Christian Straub, Martina Amati, Callum Cooper, Martin De Thurah… are evidentally being called up to bring creative and conceptual substance to representing a brand’s “world”, to offer the viewer something more than just a glance at the clothes and a sense of atmosphere or texture.

Here’s Martina Amati’s short film Submission, featuring Bella Freud collection AW/11 and shot by Ula Pontikos (who incidentally shot the Jersey Dairy Ice-cream advert that I was in… she’s amazing and very very talented). Martina was featured in Moviescope’s One to Watch column earlier this year, and she certainly is one to watch:

Looking for the next fashion-art-film fix in London? Then get yourself to the V&A this Friday for the next installment of their Friday late programme called Britain is Making It. The event coincides with the British Design 1948 – 2012 exhibition.

Kathryn Ferguson is collaborating with video artist Weirdcore to create a live site-specific video sculpture in the Hintz Sculpture Galleries. It is the public premiere of Kathryn’s film Máthair which will be screened amongst the religious iconography of the Medieval and Renaissance Galleries. She has also curated a UK fashion film reel that will be looping throughout the night in the main entrance hall featuring work by Quentin Jones, Cassette Playa, Ruth Hogben, Julie Verhoeven and others.

Read more about the night on the V&A website.

Craig Lawrence with his Sandstrøm Cable Knit Dress. Photo courtesy of Alistair Guy.

So here’s a rather literal fusion of fashion and technology!

Last month fashion designer Craig Lawrence unveiled  the Sandstrøm Cable Knit Dress, a couture dress hand knitted using 500 metres of premium Sandstrøm gold series HDMI and complimented by a neck-piece fashioned from 30 of  the cables’ gold-plated connections. 

Photographer Alistair Guy was there for the unveiling at PC World’s megastore on Tottenham Court Road and took some quick mobile snaps for his blog, which by the way is a delicious account of his daily encounters with not only hottest events in the fashion diary, but also the best food, cars, art, shops, pets and the occasional “watch-off”. Fashion Popcorn is a particular fan of Alistair’s “tea of the week” posts.

Apparently the Sandstrøm Cable Knit Dress is on a tour of Curry and PC World stores around the country and will be showcased at the Gadget Show Live before being exhibited at London’s Fashion and Textile Museum. Find out more about the dress on the PC World and Currys facebook page.

Tracey Neuls presents ABCDead, a new film installation by Camilla Robinson.  Inspired by the dark tales of Edward Gorey, ABCDead is a gothic tale of sadness and woe, tracing the decline and fall of Amy, Basil, Cynthia and Doris who all come to untimely ends, in the most fashionable attire.   ABCDead reflects a morbid sense of humour shared by film maker and shoe designer Tracey Neuls and was devised in collaboration with the actress Vanessa-Faye Stanley. It also features accessories designed by Dean Sidaway, and was premiered at the ICA as part of the London Short Film Festival, January 2012.   

Still from ABCDead. Directed by Camilla Robinson.

Tracey Neuls Presents ABCDead
A new video installation by Camilla Robinson
2 – 18 March 2012
Private View 6 — 8pm, Thursday 1 March 2012
Made in collaboration with actress Vanessa-Faye Stanley, shoe designer Tracey Neuls, and accessories designer Dean Sidaway

Part of the Whitechapel Gallery, First Thursdays program. http://www.firstthursdays.co.uk/

Tracey Neuls East
73 Redchurch Street, London E2 7DJ
+ 44 (0)20 7018 0872

Thankfully the British Fashion Council have teamed up with Rightster to provide a live stream from the Show Space and Gallery ShowSpace every single day during Fashion Week. Good news is, Fashion Popcorn has managed to get our hands on an embed code so you can watch it all from our site. If you want to figure out what you’re watching then take a look at the schedule on the London Fashion Week website.

Each day the lovely Bourjois Belle will be wandering Shoreditch with her GPS tagged ‘poodle’.

You can play two ways, either Spot the Belle, an online game where you have to guess where she is going to appear on a map at noon. Or, Meet the Belle; head out into the streets of Shoreditch and find her with the aid of the trusty mobile map. Spot the Belle winners get goodie bags and the first five people to meet Belle each day win a year’s supply of cosmetics, but only if they greet Belle with the phrase “Bonjour Mademoiselle, are you lost?”

Check out the game on Facebook or text ‘Belle’ to 60300, between 12pm & 2pm each day to the get the latest on her whereabouts.

Then come and tell us what you thought of it!

LEO | The Abyss | SHOWstudio.com | © Jez Tozer 2012

The British Fashion Council has partnered with River Island to launch a new fashion film initiative – FASH/ON.

As a long time advocate of Fashion and Film fusion, Fashion Popcorn is delighted the scheme “aims to support and develop relationships between fashion designers and film makers, providing a showcasing opportunity at London Fashion Week. It recognises the ongoing growth of fashion film as an important creative product of the industry and London’s position at the centre of this film revolution.”

It really is very exciting times and its brilliant that the BFC is showing leadership by supporting this emerging genre and making sure brands help make these innovative projects happen. AND the wonderful Kathryn Ferguson, who supported Fashion Popcorn from the early days and has regularly spoken at our events, has been working on the scheme with TEST’s Jaime Perlmann and Alyn Horton. We’re certain it’s going to be superb.

FASH/ON is launching next week at Somerset House, so for anyone heading to LFW, pop in for screenings, Q&A’s and the UK premiere of the Diana Vreeland documentary ‘The Eye Has To Travel’.

For more info visit the British Fashion Council website.

According to Vice, “Fashion Week Internationale documents fashion weeks so intriguing and original, you’ll think we made them up. Presented by VICE correspondent Charlet Duboc, each episode investigates the behind the scenes of fashion weeks held in the most unlikely places around the world. From Islamabad Fashion Week, Full Figured Fashion Week in New York, and Columbia Fashion Week, each episode follows fashion shows that evade the mainstream fashion radar, revealing a whole new world of fashion, and capturing a truly unique take on the bitchiest industry around.”

Although the series trailer on the site throws in the usual Vice penchant for tits, ass and guns (sigh), the trailer below promises something with a bit more critical and investigative substance, I hope.

Fashion Week Internationale premieres Thursday 6th October on www.vice.com